Reed MIDEM, organisers of most of the trade fairs in Cannes, announced today that they will launch MIPIM HORIZONS, a new international property tradeshow in Cannes, in September 2008. This latest addition to the Reed MIDEM portfolio will be based on the successful MIPIM property market which takes place annually in Cannes, in March.
So why a second MIPIM? The event will focus on countries and regions which have strong business potential and are of particular interest to the property investment community. Special focus will be on Central Europe, the Middle East, members of the Russian Federation, Central Asia and Latin America.
“Since it was launched in Cannes in 1990, MIPIM has established itself as the single most important international tradeshow for the property business,” commented Reed MIDEM Chief Executive Officer, Paul Zilk. “International investors are seeking new business around the world and this show is designed to help them discover countries and regions with particularly attractive investment opportunities.” Won’t there be confusion between the two events? “In the television sector, we already hold two events, MIPTV and MIPCOM in Cannes, now we will have two dedicated property shows in the city.”
This year’s MIPIM opens on March 13.