Lots of advertising is really simple. The film by Dove for the Self-Esteem fund by Ogilvy & Mater Canada is a perfect example. If you haven’t seen it yet, it’s a fast-forward shot of a girl being made-up for a photo shoot, with the subsequent photo being Photoshopped. And the strapline is… well, I wouldn’t like to spoil the suspense. Check it and the other winners now at Cannes Lion Live.
June 26, 2007 • no comments