In case you haven’t noticed, Midem is just a few weeks away. And the latest news is that Paul McGuinness will be giving the keynote address at the first-ever International Manager Summit. Not only has U2 spanned 20 years of success, they have also embraced the new media, kept up as a live act and are still very relevant in today’s scene. So to a certain degree, they are doing everything right. This will make McGuinness’ address quite interesting for the many people that are asking just how to survive in the new music business landscape. For details, visit Midem.com.