On Monday 7 April, the Medienboard Berlin-Brandenburg and the Entertainment Master Class (EMC) held a reception at MipTV in Cannes to celebrate the official kick-off of the EMC format academy. Guests expected to attend included Julie Bristow (CBC Television, Kanada), Ben Hall (BBC Worldwide), Guillaume de Fondaumière (Quantic Dream), Dr. Thomas Bellut (ZDF), Frank Hoffmann (VOX), Jan Mojto (EOS Entertainment), Dr. Matthias Esche (Bavaria Film International) and many more. EMC is a prestigious event that focuses on building expertise in TV formats within Europe.