The 25th MIPCOM has kicked off, preceded by MIP Junior. According to a report in the industry magazine Variety, the Junior version was dominated by short-format fiction, with a strong accent on live action and comedy. The recession is pushing international broadcasters to look for established characters, which is not such good news for the many people promoting new ones. There is also a trend towards combing video games, publishing and kids programming.
The Mipcom website is not a news site. However, clients are posting news releases that could be useful for people not attending the Cannes event. You’ll find them at the Mipcom online media centre (the page no longer exists. This now links to the MIPCOM press page). Current headlines:
- NBC Universal invest in revitalised global portfolio;
- Flickerlab LLC unveils “The Wild Life”;
- Power become exclusive distributor for P&G’s daytime drama series in China.
So what’s with the funky sneakers in the photo? This is a shot taken this morning by format developer Simon Staffans, in town with MediaCity. We used it to remind people to wear good shoes at MIPCOM. You’ll be walking between 6-7 kilometers per day!