Coca-Cola and ad agency Ogilvy have announced they will award a €10,000 development contract at MIPTV 2010 for the best branded content idea to engage teens, as part of the 5th annual Content 360 Challenge. The idea can take the shape of a TV show, a web movie series, a mobile application or ad game, etc.

The Content 360 Challenge at MIPTV offers an opportunity to pitch directly to media decision makers, including Coca-Cola executives, in Cannes next April 13-14. Entry is free and the deadline for submitting a short description of your idea is February 15.

Check http://www.miptv.com/content360 to compete. In addition to Coca-Cola, there are 5 other pitching categories supported by TF1, National Film Board of Canada, Korea Communications Commission and the European Commission.