RAI Trade will be coming to MIPCOM with a number of Italian-based projects, including grand multi-generational family portraits and biographically inspired features about Italians known the world over – as well as a documentary about the world’s greatest soccer legend.
Highlights include the vast canvas of (A Great Family), lusciously shot by director Riccardo Milani with a cast of internationally known Italian stars including Stefania Sandrelli, Alessandro Gassman and Stefania Rocca. More than a quarter of Italian viewers tuned in to the dramatic finale of the first season of love and intrigue in the family owners of an important design furniture company, raising great expectations for the second season of eight 100 min shows, co-written by Stefano Bises, Monica Rametta and Ivan Cotroneo, a long-time writer for directors such as Daniele Luchetti, Luca Guadagnino or Ferzan Ozpetek.
Cross-platform integration at MIPCOM 2014
Ivan Cotroneo also wrote but also directed an intriguing new format produced by Indigo Films: UNA MAMMA IMPERFETTA (An Imperfect Mum). An exciting example of commercially successful cross-platform integration (TV broadcast; the site of Italy’s main daily, Corriere.it; VOD; social media; merchandise tie-ins; etc.), this comedy about the complicated life of a modern working mother went viral in Italy last spring.
A second project by UNA GRANDE FAMIGLIA director Riccardo Milani, VOLARE (The Great Story of Domenico Modugno) is a bio-miniseries about the singer of Italy’s first post-war world hit starring Giuseppe Fiorello. Due to the success of its initial broadcast in February 2013, another two 100’ episodes are already in production.
Tolstoy’s famous quip about family life, “happy families are all alike; every unhappy family is unhappy in its own way” is the motto for ANNA KARENINA, an adaptation of the seminal novel about love and betrayal in 19th century Russia. Shot in the landscapes of Lithuania and Latvia, starring Anna Puccini in the title role and with an international cast from Italy, Germany, France and Spain, ANNA KARENINA is directed by Christian Duguay, the Canadian director of several of Lux Vide’s recent successful miniseries including “Coco Chanel”, “Augustine: The decline of the Roman Empire” and Cinderella.
Finally, one of soccer’s most revered and reviled superstars, Diego Armando Maradona, bares it all in Gianni Minà’s 100’ doc MARADONA. Centered around in-depth interviews conducted in 2013 with the legend known for his genius on the pitch as well as his bad-boy behavior and drug excesses outside the stadium, MARADONA provides unprecedented insight into an icon not only of sports, but of popular culture in general.