The cycle to MAPIC charity bike ride has promised a “bigger and better” event this year, following on last year’s 450km (280miles) Milan-Cannes ride.
It will be bigger as the organisers are aiming to have 40 professionals involved, doubling last year’s turnout and hopefully tripling the sponsorship to £40,000. They also promise a route that has been modified to include a new climb – the Pompeiana – to offer a new challenge to repeat cyclists.
Cycle to Mapic via Milan
The three-day ride sets off from Milan, on Sunday 16 November and takes in some of the famous Milan-San Remo race route before heading into Cannes on Tuesday 18 November in time for the start of the MAPIC retail property show the next day.
Proceeds go largely to the UK’s first children’s charity Coram, which receives two-thirds of the money raised. This is used for adoption services and its healthy living programme, Coram Life Education.
Quoted by OPP Connect, Nick Hanmer, Chief Executive of CYCLE TO…, says, “The purpose of CYCLE TO MAPIC is to bring people out of their comfort zone and help break down the barriers between different industry professionals. The event engenders a sense of camaraderie and creates an atmosphere of productive and friendly networking in a new environment that repeatedly leads to successful business deals as well as lifelong friends.”
The event follows the success of CYCLE TO MIPIM, which was three times longer and has raised £1.75 million for charities since 2006. Full support including lead cars, motorbike outriders, mechanics and sports therapists is included. Riders cover the entire distance as individuals, and the peloton – as it does in the Grand Tours – works together to get to the finish.
For details about registering visit Cycle To, sponsorships and partnerships are also invited.