The Cannes Lions International Festival of Creativity is one of the most important trade events for the advertising, creative and related fields worldwide. The five-day festival, which hosts the coveted Lions awards, is held yearly at the Palais de Festivals in Cannes, France.
Due to the ongoing Covid-19 pandemic, the 2021 event will be an online event slated for 21-25 June.
Some 16,000 delegates from around the world usually attend the festival to view shortlisted work and attend seminars, workshops and master classes. The week’s activities include four award ceremonies – culminating with the Film, Titanium and Integrated Lions awards – as well as an opening and closing gala.
For many participants, it is also a way of furthering their careers either through winning an award or simply by meeting agency executives. The agencies are there to feel the pulse of innovation across the world, and also to hopefully bring back an award to boost their reputation back home.
Over 20,000 items are submitted for the awards, which now include special sections for the hyper-regulated medical sector, which had obviously not been playing on the same field as the others.
Despite all the changes of the previous years, Cannes Lions remains the advertising and creative industries’ foremost annual gathering with a truly worldwide reach.
To register, visit Cannes Lions.
Tip: Follow our Cannes Lions news and tips.