Archive for the ‘Cannes Lions’ Category

Mofilm and Paper from Portugal offer trip to Cannes Lions 2012

Mofilm and Paper from Portugal offer trip to Cannes Lions 2012

A little news to possibly cheer up filmmakers. Mofilm and Paper From Portugal are running a contest to send a film or video about Portuguese paper to the Cannes Lions 2012. The winner will spend three days at the world’s foremost advertising trade fair with the guest of their choice (let me check my diary). [...]

Cannes Lions busts Moma Propaganda

Cannes Lions busts Moma Propaganda

Ghost ads are the bane of Cannes Lions. The event specifies that all entries must be able to prove that work submitted was actually carried out for a “fee-paying client”. Yet every year, awards are withdrawn when it is found that this is not the case. The latest agency to be busted by Cannes Lions [...]

IKEA to be advertiser of year at Cannes

IKEA to be advertiser of year at Cannes

Big news from Cannes is that the prestigious Advertiser of the Year Award at the Cannes Lions will go to the Swedish home furnishing retail company IKEA. The award is given to advertisers who “have distinguished themselves for inspiring innovative marketing of their products and who embrace and encourage the creative work produced by their [...]

Visit Cannes for free for the festival

Visit Cannes for free for the festival

Headline news: most people would like to visit Cannes for free for the Cannes Film Festival . Who would have thunk? Luckily, many brands like to associate themselves with the festival and organise competitions with a range of prizes that include hotels, red carpet events and the glamour of being in Cannes for the world’s [...]

Germanwings wins Cannes award with cheeky ad

Germanwings wins Cannes award with cheeky ad

German low-cost airline Germanwings won an award at the 2010 Cannes Lions advertising festival with a cheeky guerilla marketing clip that shows comments supposedly being made on the rival airline Easyjet. It’s a cheeky but brilliant idea that is very simple and very effective. Germanwings fly to many airports in Germany and Greece from Nice [...]

Last-minute hotel deals for Cannes Lions 2010

Last-minute hotel deals for Cannes Lions 2010

The countdown really is on, and with figures up on last year, accommodation has become an issue again. But we have a selection of hotels – from the insanely expensive to cheap and (hopefully) cheerful. Inside Cannes itself, there is still room at the 5-star Palais Stéphanie (renovated only recently). You’re on the Croisette in [...]

Who is creating and delivering new content?

Who is creating and delivering new content?

Although it only has a short slot in the seminar programme, our Cannes Lions tip is to put the Go Viral talk on your agenda. The internet puts existing business models on the rack. The newspaper and music businesses in particular have suffered. This seminar explains why the advertising industry could be the next. Endemol [...]

MassiveMusic celebrates 10th anniversary at Cannes Lions

MassiveMusic celebrates 10th anniversary at Cannes Lions

In the summer of 2000, MassiveMusic heralded its birth with a party on a beach in Cannes during the annual International Advertising Festival, Cannes Lions. On the 23rd of June, MassiveMusic will host its 10th party with clients and friends on that same beach in Cannes. A lot has happened since 2000. The seed that [...]

If you’re on the Croisette, you have to stand out

If you’re on the Croisette, you have to stand out

I’ve seen some pretty cool delegate bags in Cannes. I’ve also seen some bags that fall apart after a few weeks. But in either case, who wants to walk around town with the same bag as everyone else? Come on, you’ve come this far to melt into the masses? I thought not. The Cannes or [...]

Cannes Lions freezes 2010 prices

Cannes Lions freezes 2010 prices

Cannes Lions has announced that its prices for 2010 will be frozen at 2009 levels. Like every trade fair, Cannes Lions saw a drop in attendance last year. But there are already questions as to whether a price freeze will be enough to win back participants. When the effects of music “sharing” hit the music [...]