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	<title>Cannes or Bust</title>
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	<link>http://cannes-or-bust.com</link>
	<description>Inside news and tips for visitors to Cannes</description>
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		<title>Italy&#8217;s Nanni Moretto to preside the Cannes jury</title>
		<link>http://cannes-or-bust.com/2012/01/italys-nanni-moretto-to-preside-the-cannes-jury/</link>
		<comments>http://cannes-or-bust.com/2012/01/italys-nanni-moretto-to-preside-the-cannes-jury/#comments</comments>
		<pubDate>Fri, 20 Jan 2012 10:59:45 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Cannes festival]]></category>
		<category><![CDATA[people]]></category>

		<guid isPermaLink="false">http://cannes-or-bust.com/?p=2475</guid>
		<description><![CDATA[Italian director and actor (and Palme winner) Nanni Moretti will preside over the jury of the Cannes Film Festival 2012, the 65th edition of the event in Cannes. Why Moretti, a spirited and occasionally controversial director? “When we decided to put &#8216;Ecce Bombo&#8217; – a super 8 film – into Competition when I first arrived [...]]]></description>
			<content:encoded><![CDATA[<p>Italian director and actor (and Palme winner) Nanni Moretti will preside over the jury of the Cannes Film Festival 2012, the 65th edition of the event in Cannes. Why Moretti, a spirited and occasionally controversial director? “When we decided to put &#8216;Ecce Bombo&#8217; – a super 8 film – into Competition  when I first arrived in 1978, it was because I had a premonition that  Nanni Moretti would soon become NANNI MORETTI,&#8221; said Gilles Jacob. &#8220;This is what happened&#8221;</p>
<p>Thierry Frémaux went further. “The Festival wanted to celebrate its 65th season with a European  jury President,&#8221; explains the festival director . &#8220;High-spirited and marked by his modernity and  intelligence, Nanni Moretti’s films are the incarnation of all the best  in cinema over the past thirty years&#8221;.</p>
<p>That&#8217;s quite a claim. But it&#8217;s true that Moretti&#8217;s films have always provoked love-or-hate reactions. He applied a critical but sometimes amusing eye on Italian society through films such as the award winning &#8220;Sogni d’Oro&#8221; (Sweet Dreams) and &#8220;La Messa è finita&#8221; (The Mass is Ended). &#8220;La Stanza del figlio&#8221; (The Son’s Room) won the Palme d’Or in 2001 and was a box office hit. Moretti scored more points with the controversial &#8220;Il Caimano&#8221; (The Caiman) in 2006, a film clearly targeted at Italy&#8217;s obsession with politics as theatre, and a thinly-veiled criticism of Silvio Berlusconi.</p>
<p>Read more about the <a title="Cannes Film Festival news" href="http://cannes-or-bust.com/category/cannes-festival/">Cannes Film Festival</a>.</p>
<p>&nbsp;</p>
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		<title>Cindy Gallop to &#8220;blow shit up&#8221; at MIPcube?</title>
		<link>http://cannes-or-bust.com/2012/01/cindy-gallop-to-blow-shit-up-at-mipcube/</link>
		<comments>http://cannes-or-bust.com/2012/01/cindy-gallop-to-blow-shit-up-at-mipcube/#comments</comments>
		<pubDate>Thu, 12 Jan 2012 13:15:49 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[excess]]></category>
		<category><![CDATA[MIPTV]]></category>
		<category><![CDATA[people]]></category>

		<guid isPermaLink="false">http://cannes-or-bust.com/?p=2463</guid>
		<description><![CDATA[Former US President of creative agency Bartle Bogle Hegarty and CEO of IfWeRanTheWorld.com Cindy Gallop is the first confirmed speaker at MIPCube, the hothouse for new &#8220;disruptive&#8221; projects at MIPTV next year. For the second time, the TV start-up competition will see companies from around the world pitch innovative business plans and prototypes to a [...]]]></description>
			<content:encoded><![CDATA[<p>Former US President of creative agency Bartle Bogle Hegarty and CEO of IfWeRanTheWorld.com Cindy Gallop is the first confirmed speaker at MIPCube, the hothouse for new &#8220;disruptive&#8221; projects at MIPTV next year.</p>
<p>For the second time, the TV start-up competition will see companies from around the world pitch innovative business plans and prototypes to a panel of television executives, entrepreneurs and venture capitalists in the hope of being named &#8220;2012 most promising disruptive TV start-up.&#8221; MIPCube Lab will take place during MIPCube in Cannes on Friday 30 March, just ahead of the 2012 edition of MIPTV (1-4 April).</p>
<h2>Game-changing innovations at Cannes</h2>
<p>&#8220;During MIPCube Lab, we are looking to unearth game-changing innovations that will significantly contribute to altering the face of TV in all its forms,&#8221; said Laurine Garaude, Director of Reed MIDEM&#8217;s Television Division. &#8220;MIPCube attendees will be immersed in a unique, limited-participant highly networked cutting edge environment, before joining the thousands of executives who attend the biggest professional market in the TV industry: MIPTV.&#8221;</p>
<p>The choice of Cindy Gallop as a speaker fits the bill. Since her trail-blazing advertising career, she has been advising start-ups across the world with a simple approach: “I like to blow shit up. I am the Michael Bay of business.” Gallop is also the author of the thought-provoking “Make Love Not Porn: Technology’s Hardcore Impact On Human Behaviour&#8221;.</p>
<p>MIPCube will also feature an intriguing &#8220;TV Hack Day&#8221;, where developers will spend the day trying to twist new sources of fun out of the TV format. This sort of event has been very successful at Midem, notably.Other speaks at MIPcube include Ogilvy&amp;Mather, Vivendi and Contagious.</p>
<p>Applicants have until <strong>Monday 20 February</strong> to submit (free) applications for the competition. Finalists will be mentored  by jury members at the show to review and rehearse their presentations.</p>
<p>For further info, visit <a title="MIPcube" href="http://www.mipworld.com/en/mipcube/" target="_blank">MIPcube</a>.</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
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		<title>Hotel Colette: Cannes newest 4-star hotel</title>
		<link>http://cannes-or-bust.com/2012/01/hotel-colette-cannes-newest-4-star-hotel/</link>
		<comments>http://cannes-or-bust.com/2012/01/hotel-colette-cannes-newest-4-star-hotel/#comments</comments>
		<pubDate>Tue, 10 Jan 2012 21:20:15 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[hotels]]></category>

		<guid isPermaLink="false">http://cannes-or-bust.com/?p=2459</guid>
		<description><![CDATA[Although things move at a slow pace in Cannes hotels, things are definitely changing for the better. The news this week is that the Hotel Colette has been rated four stars. The hotel located almost opposite the railway station has now become a stylish and friendly place to stay for people that like great location. [...]]]></description>
			<content:encoded><![CDATA[<p>Although things move at a slow pace in Cannes hotels, things are definitely changing for the better. The news this week is that the <strong>Hotel Colette</strong> has been rated four stars. The hotel located almost opposite the railway station has now become a stylish and friendly place to stay for people that like great location.</p>
<p>Let&#8217;s get one thing out of the way: what you don&#8217;t get at the Colette are the palm trees and shimmering sea views you associate with Cannes. This is a hotel rooted in one of the busiest areas of town. On the other hand, you are still only  a five minute walk from the Croisette, beach and Palais (if you are attending Midem, MIPIM or the Cannes Film festival). There are also many places to eat and drink, with  a busy open air market just around the corner.</p>
<h2>Tips for staying in downtown Cannes</h2>
<p>Although Hotel Colette boasts about its soundproofed windows, if you are a light sleeper I would still advise you to do the same as in any downtown hotel in any city: bring a set of earplugs. They really are better than spending a night complaining about scooters or car horns. If you don&#8217;t need them, they don&#8217;t take up much space in your luggage.</p>
<p>The Hotel Colette has 47 rooms, including two suites. Business travelers will appreciate the free wi-fi in rooms and public spaces. There is a business centre and cosy reading space. The hotel also offers assistance with printing and the use of computers as well as laundry and shoeshine services. Electric bikes are available for guests, which is very handy for visiting the town or getting around when the roads are blocked off for the festival.</p>
<p>All in all, the Colette has been developed for business travellers that enjoy somewhere friendly to stay. Another advantage is that the train can drop you within 10 minutes of the airport for just over €5.</p>
<p>&nbsp;</p>
<h4 style="text-align: center;"><a title="Hotel Colette in Cannes" href="http://www.booking.com/hotel/fr/comfort-hotel-atlas-cannes.en-gb.html?aid=323971"><span style="color: #ff6600;">Check for availability at the Colette right now</span></a></h4>
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		<title>Attending the Cannes 2012 festival for free</title>
		<link>http://cannes-or-bust.com/2012/01/attending-the-cannes-2012-festival-for-free/</link>
		<comments>http://cannes-or-bust.com/2012/01/attending-the-cannes-2012-festival-for-free/#comments</comments>
		<pubDate>Tue, 10 Jan 2012 08:34:11 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Cannes festival]]></category>
		<category><![CDATA[early bird rate]]></category>

		<guid isPermaLink="false">http://cannes-or-bust.com/?p=2455</guid>
		<description><![CDATA[Every year, the Cannes Film festival becomes the n° 1 destination for movie fans and tourists. Inevitably, the prices shoot up. But there are ways of getting tot eh festival for free and enjoying loads of VIP treatment, red-carpet screenings and other goodies. In the run-up to the Cannes Film festival, I&#8217;ll be detailing all [...]]]></description>
			<content:encoded><![CDATA[<p>Every year, the Cannes Film festival becomes the n° 1 destination for movie fans and tourists. Inevitably, the prices shoot up. But there are ways of getting tot eh festival for free and enjoying loads of VIP treatment, red-carpet screenings and other goodies.</p>
<p>In the run-up to the Cannes Film festival, I&#8217;ll be detailing all the competitions I can find that offer free trips as a prize. Remember that many of these will be for specific countries and with set deadlines. So read the fine print before entering.</p>
<ul>
<li>If you&#8217;re French, between the age of 18 and 25 and can face watching over 20 films in 10 days, why not try and become part of the <strong>Youth Jury</strong>? Deadline: March 1. Get the details at <a title="Prix de la jeunesse in Cannes 2012" href="http://www.jeunes.gouv.fr/prixdelajeunesse2012" target="_blank">Prix de le jeunesse</a>.</li>
</ul>
<p>This list will grow over the coming few weeks. So check back frequently or follow the <a title="Insied news from Cannes" href="http://www.twitter.com/cannesorbust" target="_blank">Cannes or Bust twitter account</a> for instant updates. Out of interest, you could <a title="Visit Cannes for free for the festival" href="http://cannes-or-bust.com/2011/03/visit-cannes-for-free-for-the-festival/">check last year&#8217;s competition</a>.</p>
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		<title>6th Cannes airshow coincides with 100th anniversary of Cannes airport</title>
		<link>http://cannes-or-bust.com/2012/01/6th-cannes-airshow-coincides-with-100th-anniversary-of-cannes-airport/</link>
		<comments>http://cannes-or-bust.com/2012/01/6th-cannes-airshow-coincides-with-100th-anniversary-of-cannes-airport/#comments</comments>
		<pubDate>Sun, 08 Jan 2012 12:50:52 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[events]]></category>
		<category><![CDATA[flights]]></category>

		<guid isPermaLink="false">http://cannes-or-bust.com/?p=2452</guid>
		<description><![CDATA[This might comes as news to some people, but Cannes actually has its own airport at Cannes Mandelieu. The strip is mostly used by charter and private jets, providing a more comfortable arrival for people that can afford it. Cannes-Mandelieu Airport, LFMD, is now the second most frequented business airport in France and among the [...]]]></description>
			<content:encoded><![CDATA[<p>This might comes as news to some people, but Cannes actually has its own airport at Cannes Mandelieu. The strip is mostly used by charter and private jets, providing a more comfortable arrival for people that can afford it. Cannes-Mandelieu Airport, LFMD, is now the second most frequented  business airport in France and among the most frequented in Europe with  over 70,000 movements per year. The overwhelming majority of visitors to Cannes arrive through Nice airport.</p>
<p>The sixth Cannes AirShow, to be held from June 7 to 9, 2012, will be the opportunity to celebrate the 100th anniversary of Cannes-Mandelieu International Airport. Several special activities are planned, including a photographic presentation tracing the history of aviation and air shows.</p>
<h3>Aviation hero</h3>
<p>The current airport was developed following a major air show which hosted 50,000 spectators and proved to be the launch pad for the development of the airport way back in June 1911. In 1930, Paul Tarascon, the French aviation hero, invested the equivalent of several million euros to build the first airport on the French Riviera.</p>
<p>Exhibitors at the centenary event will include manufacturers Cessna, Cirrus, Hawker Beechrcaft, Embraer, Pilatus, Mooney, Daher Socata, Tecnam, Bose and many others. &#8220;There is nearly a 15% increase in participation this year compared to the 2011 show. Despite the economic crisis, the Cannes AirShow remains a &#8216;can&#8217;t miss&#8217; event for general aviation in Southern Europe,&#8221; said Didier MARY, Director of the event.</p>
<p>More than 10,000 pilots and 20,000 visitors are expected to attend the sixth show this year. For news about this and other Cannes events, follow <a href="http://www.twitter.com/cannesorbust">Cannes or Bust.</a></p>
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		<title>Public funding for Film and Audiovisuals</title>
		<link>http://cannes-or-bust.com/2012/01/public-funding-for-film-and-audiovisuals/</link>
		<comments>http://cannes-or-bust.com/2012/01/public-funding-for-film-and-audiovisuals/#comments</comments>
		<pubDate>Thu, 05 Jan 2012 14:45:16 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Cannes festival]]></category>
		<category><![CDATA[mipcom]]></category>
		<category><![CDATA[MIPTV]]></category>
		<category><![CDATA[TV]]></category>

		<guid isPermaLink="false">http://cannes-or-bust.com/?p=2445</guid>
		<description><![CDATA[The news for people into film and TV production is that the grandly-named European Audiovisual Observatory has released its annual review of public funding sources for film and television in Europe. The Observatory collects, analyses and publishes information on public funding for the film and television industry in Europe. It has been working since 1993 [...]]]></description>
			<content:encoded><![CDATA[<p>The news for people into film and TV production is that the grandly-named European Audiovisual Observatory has released its annual review of public funding sources for film and television in Europe. The Observatory collects, analyses and publishes information on public funding for the film and television industry in Europe. It has been working since 1993 and has hosted a number of major conferences at the Cannes Film Festival including <a href="http://cannes-or-bust.com/2011/05/film-and-television-falling-in-love-again/">Film and TV falling in love again</a>.</p>
<p><code><iframe src="http://rcm-uk.amazon.co.uk/e/cm?t=africanrap0d-21&#038;o=2&#038;p=8&#038;l=as1&#038;asins=9287172315&#038;ref=tf_til&#038;fc1=000000&#038;IS2=1&#038;lt1=_blank&#038;m=amazon&#038;lc1=0000FF&#038;bc1=000000&#038;bg1=FFFFFF&#038;f=ifr" style="width:120px;height:240px;" scrolling="no" marginwidth="0" marginheight="0" frameborder="0" align="right"></iframe><br />
</code>Public funding has been an important resource for producers for some time. Public bodies in Europe have paid particular attention to the sector since it came into existence. Public intervention was made necessary by the domination of the international film market by the Hollywood giants since the end of the First World War, as well as by the economic weakness of national film industries and the political and cultural issues associated with the production and distribution of images.</p>
<h3>Reaching European financing</h3>
<p>Currently, Europe has a vast range of sources, from direct cash injections to tax credits &amp; shelters, favourable loans and guarantees as well as support in promotion. Given the complexity of film finances, producers need to be aware of all the various support mechanisms that are available.</p>
<p>This year&#8217;s review covers key issues and questions:</p>
<ul>
<li> Exhaustive coverage: from influential national film agencies to small-scale local initiatives</li>
<li> Direct public funding in 37 European countries</li>
<li> Unique overview of the geographical spread, scale and scope of direct public funding</li>
<li> With authoritative answers to the key questions:
<ul>
<li> How many funds?</li>
<li> How are they financed?</li>
<li> What is the total volume of funding?</li>
<li> Which activities are supported?</li>
<li> National versus regional funding – how do they differ?</li>
</ul>
</li>
</ul>
<p>The  report also provides brief insights into a selection of special topics,  including funding for the transition  to digital cinema, tax incentives, public financial institutions active  in the sector and a review of the public policy context at European  level.</p>
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		<title>Special rates and events for students at Midem</title>
		<link>http://cannes-or-bust.com/2012/01/special-rates-and-events-for-students-at-midem/</link>
		<comments>http://cannes-or-bust.com/2012/01/special-rates-and-events-for-students-at-midem/#comments</comments>
		<pubDate>Mon, 02 Jan 2012 09:01:17 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Midem]]></category>
		<category><![CDATA[discount]]></category>

		<guid isPermaLink="false">http://cannes-or-bust.com/?p=2440</guid>
		<description><![CDATA[New this year: Midem 2012 has opened its doors to students that want to work in the music business. The Midem academy consists of 14 courses in entrepreneurship, new business models and marketing. High-profile experts will engage the audience, share their knowledge and provide practical advice that students can apply immediately. The comprehensive training programme [...]]]></description>
			<content:encoded><![CDATA[<p>New this year: Midem 2012 has opened its doors to students that want to work in the music business. The Midem academy consists of 14 courses in entrepreneurship, new  business models and marketing. High-profile experts will engage the audience, share  their knowledge and provide practical advice that students can apply  immediately. The comprehensive training programme was developed in  partnership with Berklee College of Music.</p>
<p>It&#8217;s worth remembering that students also get absolute rock-bottom entrance fees to Midem. Get the full details about student rates on the <a title="Student rates at Midem" href="http://www.midem.com/en/who-is-coming/students/" target="_blank">Midem student page</a>.</p>
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		<title>Finalists announced for Midemlab 2012</title>
		<link>http://cannes-or-bust.com/2011/12/finalists-announced-for-midemlab-2012/</link>
		<comments>http://cannes-or-bust.com/2011/12/finalists-announced-for-midemlab-2012/#comments</comments>
		<pubDate>Thu, 15 Dec 2011 08:01:53 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[awards]]></category>
		<category><![CDATA[Midem]]></category>

		<guid isPermaLink="false">http://cannes-or-bust.com/?p=2431</guid>
		<description><![CDATA[It&#8217;s no secret: the music biz has changed irrevocably, and now connects to audiences in ways that were completely unthinkable only a few years ago. Each year, Midem showcases the best new upcoming music apps and services under the Midemlab sidebar. This year&#8217;s finalists -  chosen by UK digital consulting company Music Ally and French [...]]]></description>
			<content:encoded><![CDATA[<p>It&#8217;s no secret: the music biz has changed irrevocably, and now connects to audiences in ways that were completely unthinkable only a few years ago.</p>
<p>Each year, Midem showcases the best new upcoming music apps and services under the Midemlab sidebar. This year&#8217;s finalists -  chosen by UK digital consulting company <a href="http://musically.com/" target="new">Music Ally</a> and French specialist open innovation consultancy <a href="http://www.bluenove.com/" target="new">bluenove</a> – will pitch their projects to a jury of leading international  digital experts including potential business partners and leading investment firms. The sessions have proven very popular with the Midem audience, who are given sneak peaks into new ways of combining music with business.</p>
<p>Previous editions have provided a launch pad for some of today’s major technological innovations, such as <a href="http://soundcloud.com/" target="new">SoundCloud</a>, <a href="http://the.echonest.com/" target="new">The Echo Nest</a>, <a href="http://www.songkick.com/" target="new">Songkick</a> and <a href="http://www.rootmusic.com/" target="new">Root Music</a>.</p>
<p><strong>Music Discovery, Recommendation &amp; Creation</strong></p>
<p>ChartsNow.mobi (UK) – mass market mobile music service</p>
<p>MPme by Apsmart (UK) – curated internet radio</p>
<p>musicplayr (Germany) – music discovery &amp; blogging</p>
<p>Navegas (Germany) – connecting the world of music tool</p>
<p>Rexly (USA) – social discovery &amp; recommendation</p>
<p>Songs2See by Fraunhofer (Germany) – music game development</p>
<p>SoshiGames (UK) – game-based social music discovery</p>
<p>Twusic by LemonLab (Belgium) – Twitter music application</p>
<p>Watzatsong (France) – crowdsourced music search engine</p>
<p>WhoSampled (UK) – music discovery</p>
<p>&nbsp;</p>
<p><strong>Marketing &amp; Social engagement</strong></p>
<p>BandApp (UK) – free instant artist app creation</p>
<p>Beloola by V-Cult (France) – social music service</p>
<p>CrowdSurfing by LiveOne Group (USA) – live content social viewing app</p>
<p>Flowd (Finland) – music marketing and social music service</p>
<p>iPluggers (Netherlands) – worldwide digital radio promotion</p>
<p>Oocto by GeniusMonk (France) – crowdfunding &amp; crowdsourcing music platform</p>
<p>Pipe (Germany) – file transfer for social networks</p>
<p>RockStar Motel (USA) – fan-centric music social network</p>
<p>Tastebuds.fm (UK) – social events discovery</p>
<p>Webdoc (Switzerland) – fan engagement</p>
<p>&nbsp;</p>
<p><strong>Direct to consumer sales and Content Monetisation</strong></p>
<p>Getonic (Israel) – direct to consumer social ecommerce</p>
<p>Menyou (Sweden) – online sales and distribution tool</p>
<p>Musicsoft Arts (USA) – interactive music discovery, playback and sales</p>
<p>My Bee (France) – access control and dematerialized payment</p>
<p>Ondango (Germany) – Facebook commerce solution</p>
<p>SonicAngel (Belgium) – next generation crowdfunding label</p>
<p>TuneRights (Sweden) – stock market for music</p>
<p>Tunipop (USA) – connecting merchandise with digital music</p>
<p>Weezevent (France) – cloud ticketing service</p>
<p>WildChords by Ovelin (Finland) – guitar learning game</p>
<p>Not all these companies are start-ups. Germany&#8217;s Fraunhofer was involved in developing the MP3 format and the Potato system for encouraging the re-sale of music by fans. TuneRights has been working on its musical stock market &#8211; an idea that is ripe &#8211; for several years. So the combination of young talent and experienced developers should make for some exciting ideas.</p>
<p>It would also be interesting to see how these apps could be used in other &#8220;content&#8221; industries such as movies or TV.</p>
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		<title>6 new destinations from Nice airport</title>
		<link>http://cannes-or-bust.com/2011/12/6-new-destinations-from-nice-airport/</link>
		<comments>http://cannes-or-bust.com/2011/12/6-new-destinations-from-nice-airport/#comments</comments>
		<pubDate>Fri, 09 Dec 2011 15:14:03 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Cannes festival]]></category>
		<category><![CDATA[flights]]></category>
		<category><![CDATA[Nice airport]]></category>

		<guid isPermaLink="false">http://cannes-or-bust.com/?p=2424</guid>
		<description><![CDATA[Already the second busiest airport in France, the big travel news is that Nice airport will become even busier in 2012. After EasyJet&#8217;s announcement of more flights to Nice from March, Air France is now adding more destinations with six extra direct flights to Nice one month later. The destinations are Tel Aviv, Barcelona, Athens, [...]]]></description>
			<content:encoded><![CDATA[<p>Already the second busiest airport in France, the big travel news is that Nice airport will become even busier in 2012. After <a title="Easyjet to open 5 new destinations to Nice" href="http://cannes-or-bust.com/2011/11/easyjet-to-open-5-new-destinations-to-nice/">EasyJet&#8217;s announcement of more flights to Nice</a> from March, Air France is now adding more destinations with <strong>six extra direct flights</strong> to Nice one month later.</p>
<p>The destinations are <strong>Tel Aviv, Barcelona, Athens, Naples, Istanbul </strong>and <strong>Venice</strong>, all of which enter into service from April 2012 &#8211; just in time for the Cannes Film Festival 2012.</p>
<p>So if you are intending to attend the Film Festival, double check all these possibilities to get the best combination of convenience and price.</p>
<p><span style="text-decoration: underline;">Resources</span>:</p>
<p><a title="Air France flights to Nice" href="http://www.airfrance.fr" target="_blank">Air France</a></p>
<p><a title="Nice airport" href="http://en.nice.aeroport.fr/" target="_blank">Nice airport</a></p>
<p>&nbsp;</p>
<p>&nbsp;</p>
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		<title>Midem: engaging with audiences</title>
		<link>http://cannes-or-bust.com/2011/12/midem-engaging-with-audiences/</link>
		<comments>http://cannes-or-bust.com/2011/12/midem-engaging-with-audiences/#comments</comments>
		<pubDate>Mon, 05 Dec 2011 11:13:27 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Midem]]></category>

		<guid isPermaLink="false">http://cannes-or-bust.com/?p=2419</guid>
		<description><![CDATA[Alongside its traditional (and central) role of providing a meeting place for music professionals to meet and do business, Midem has been underlining the need to engage with audiences for several years. This has probably been the biggest single shift in the dynamics of the music business in recent years, as the control slipped from [...]]]></description>
			<content:encoded><![CDATA[<p>Alongside its traditional (and central) role of providing a meeting place for music professionals to meet and do business, Midem has been underlining <strong>the need to engage with audiences</strong> for several years. This has probably been the biggest single shift in the dynamics of the music business in recent years, as the control slipped from the hands of labels and artists, brands and promoters found new ways to engage with audiences.</p>
<p>This provides everyone with massive opportunities and challenges. Needless to say, an event like Midem in January 2012 is anxious to point out the opportunities.</p>
<h2>Visionary Monday at MIDEM</h2>
<p>This year, Midem is inaugurating a Visionary Monday, giving keynote speakers to chance to address the worldwide music community. The shift from push to pull marketing had led to new ways to build lasting, profitable and loyal relationships with audiences. At Visionary Monday, artists, industry leaders, marketing and technology experts share their insights and discoveries on new innovative ways to reach, engage with and monetize audiences, on related key issues:</p>
<ul>
<li>What are the new rules of audience engagement and monetisation?</li>
<li>How to build an artist career as a brand? What are the most sustainable models to achieve it?</li>
<li>What are the content strategies and tools to engage with your consumers and raise brand loyalty?</li>
<li>Is the technology the future for music or is music becoming the future of technology?</li>
</ul>
<p>Speakers this year include Wendy Clark, SVP Integrated Marketing with Coca-Cola, Mark Ronson, Grammy-winning, artist, producer and DJ, mikael Hed, CEO of Rovio, Dan Rose, VP of Partnerships and Platforms with Facebook and Kevin Roberts, CEO Worldwide of ad agency Saatchi &amp; Saatchi.</p>
<p>It would be interesting to see how these principles would apply (or are already being applied) in other industries such as television and cinema. The presence of Coca-Cola and Facebook is interesting as they are both outside the music business, but both use music to support their business.</p>
<p>Are there any special engagement issues you would like to see covered? What significant changes have affected your business over the past few years?</p>
<p><strong>Other resources</strong>:</p>
<ul>
<li>More about <a title="Midem" href="http://www.midem.com/" target="_blank">Midem</a> 2012.</li>
<li>Getting the most from Midem via <a title="Getting the most from Cannes for Midem, MIPIM and MIP" href="http://cannes-or-bust.com/2011/10/getting-the-most-from-cannes-for-midem-mipim-and-mip/" target="_blank">Cannes-or-Bust</a>.</li>
<li><a title="Cannes studio for rent" href="http://cannes-or-bust.com/where-to-stay/cannes-studio-for-rent/" target="_blank">Studio rental</a></li>
</ul>
<p>&nbsp;</p>
<p>&nbsp;</p>
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