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Free shipping on Cannes gear this weekend

admin — Thu, 29 Jul 2010 10:51:00 +0000

The summer heat wave may have passed – but the Cannes season is still in full swing! Reason enough to freshen up your wardrobe with a new Cannes tee, cap or messenger bag. But, I’ll give you one more reason – a better one perhaps: free shipping! This weekend and this weekend only (July 30-August 1, 2010), you can shop till you drop knowing full well that your money won’t be wasted on delivery fees. Simply enter the voucher code FREEWEEKEND when going through checkout. The code is valid from Friday through Sunday

THIS PROMO IS NOW CLOSED. But there will be more!

MassiveMusic celebrates 10th anniversary at Cannes Lions

admin — Fri, 18 Jun 2010 07:17:51 +0000

In the summer of 2000, MassiveMusic heralded its birth with a party on a beach in Cannes during the annual International Advertising Festival, Cannes Lions. On the 23rd of June, MassiveMusic will host its 10th party with clients and friends on that same beach in Cannes.

A lot has happened since 2000. The seed that was planted in Amsterdam, still home to MassiveMusic’s headquarters, started to branch out in 2004 when, again under the starry nights in Cannes: “We had business intercourse with some Americans,” jokes founder and CEO Hans Brouwer. As a result, MassiveMusic NewYork became a fact in 2005. LA quickly followed, opening its doors in 2008 and was soon working on tracks for high-profile clients. A year later, ex-MassiveMusic Amsterdam creative director Diederik van Middelkoop set up a Shanghai studio, becoming the first international music production company in China.

Earlier this year the company reached its ultimate highpoint when they were asked to do the music for Nike’s already famous football campaign ‘Write The Future’. Brouwer: “When we were selected to take part in this advertising saga, we realized this was the perfect crown on our 10 year anniversary.” MassiveMusic, being a music agency, specializes in writing and sourcing music for brands and their advertising campaigns, and for broadcast design and film.

The company chose a 10 year-old guitar virtuoso to star in their Cannes party teaser film. Brouwer: “Working in an industry that is focused on what’s new all the time, becoming 10 might be considered getting old. But when we see kids at the age of 10 master an instrument, we get excited. We thought this was a good way of saying: “Hey, we’re only 10. See what we can do in another 10 years from now.” Some 2,500 people are expected at the party.

MassiveMusic

Pool Beach proves a hit with Cannes summer crowd

admin — Thu, 06 Aug 2009 16:00:09 +0000

Pool Beach, the private beach that opened recently near the Palm Beach in Cannes, is proving a very big draw. The idea is quite simple: instead of hanging around on a sandy beach, you can hang around a trendy beach club with a pool, bar and restaurant – and of course you soak in the glamour of skimpy swimsuits for the girls and shorts for the boys (except, of course, guys’ shorts are actually very long this year – what gives?). I wouldn’t actually try swimming in the pool. It’s not really made for that, acting basically as a focal point for a party. A string of noted DJs have already appeared here. This is not the place to catch up with your reading!

Inevitably, YouTube gives a better idea of the atmosphere than I ever could. Pool Beach has a Facebook group.