Cannes or Bust » TV

Coca-Cola to award €10,000 development contract at MIPTV

admin — Thu, 28 Jan 2010 20:33:26 +0000

Coca-Cola and ad agency Ogilvy have announced they will award a €10,000 development contract at MIPTV 2010 for the best branded content idea to engage teens, as part of the 5th annual Content 360 Challenge. The idea can take the shape of a TV show, a web movie series, a mobile application or ad game, etc.

The Content 360 Challenge at MIPTV offers an opportunity to pitch directly to media decision makers, including Coca-Cola executives, in Cannes next April 13-14. Entry is free and the deadline for submitting a short description of your idea is February 15.

Check http://www.miptv.com/content360 to compete. In addition to Coca-Cola, there are 5 other pitching categories supported by TF1, National Film Board of Canada, Korea Communications Commission and the European Commission.

Euro Commission offers chance to win €10,000 and MIPTV entrance

admin — Thu, 31 Dec 2009 10:37:29 +0000

The European Commission is inviting audiovisual professionals as well as individuals to compete in the production of a video clip of maximum 3 minutes, presenting an original vision of Europe based on EU archive material mixed with new or remixed images produced by the participant.

The clip should express a personal vision of Europe and be able to captivate a young and wide audience via the Internet and/or mobile devices through its original, creative or aesthetic approach. The clips should convey a positive vision of Europe with an artistic, documentary, humoristic or fictional angle, picturing personal or public situations, current or historical, of European life in their immediate environment: family, enterprise, community, association, city, village; local events – music, fashion, leisure, games that could represent an original vision of Europe.

Download the EU Content 360 Challenge full brief: and the competition’s General Terms and Conditions. Check also the European Commission archives material.

More information about the Content 360 challenge:

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Mipcom and Mipcom Jr kick off in Cannes

admin — Mon, 05 Oct 2009 07:28:18 +0000

The 25th MIPCOM has kicked off, preceded by MIP Junior. According to a report in Variety the Junior version was dominated by short-format fiction, with a strong accent on live action and comedy. The recession is pushing broadcasters to look for established characters, which is not such good news for people promoting new ideas. There is also a trend towards combing video games, publishing and kids programming.

The Mipcom website is not a news site. However, clients are posting news releases that could be useful for people not attending the Cannes event. You’ll find them at the Mipcom online media centre. Current headlines: NBC Universal invest in revitalised global portfolio; Flickerlab LLC unveils “The Wild Life”; Power become exclusive distributor for P&G’s daytime drama series in China.

So what’s with the funky sneakers in the photo? This is a shot taken this morning by format developer Simon Staffans, in town with MediaCity. We used it to remind people to wear good shoes at MIPCOM. You’ll be walking between 6-7 kilometers per day!