Young creatives "come back for pleasure"

I almost forgot to mention this little gem. The Cannes Lions, Shots magazine and the City of Cannes ran a competition for a campaign to encourage visitors to come back to Cannes. The fun part was they were given a super-duper Nokia phone and Apple editing software and told to come back in three days with the film. The winners, Roos de Kok from Cygnus X-3 and Liat Azulay of Euro RSCG, focused on businessmen “rather than the more glamorous part of the brief”.


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