Newman and Woodward attended the Cannes Film Festival in 1958 the year they got married, promoting “The Long Hot Summer” by Martin Ritt, their first film together.
The poster is the work of Guillemette Gobbi for the Parisian agency Bronx. I can’t resist quoting from the official press release: “The poster evokes a luminous and tender image of the modern couple, intertwined in perfect balance at the heart of the dizzying whirlwind that is love. The vision of these two lovers caught in a vertiginous embrace, oblivious of the world around them, invites us to experience cinema with all the passion of an everlasting desire.”
Ah yes, Cannes is indeed in France.