Mapic, photo by Phre3a, courtesy of Flickr
Mapic, Cannes’ retail real estate extravaganza, is introducing Mapic Lab this year, with the goal of showcasing new shopping trends shaping tomorrow’s shopping experience.
“Changes in consumer behaviour tend to inspire retailers to think about new models that come closer to consumer expectations,” says MAPIC Director Nathalie Depetro. “In this perspective, the ‘MAPIC Lab’ will give a taste of these developments by offering, for the first time, a study of five major market trends: proximity, interactivity, accountability, diversity, and exclusivity.”
Four innovative French retailers will provide insights at a series of round tables. On this occasion, the Paris MERCI store will present its philanthropic concept dedicated to fashion and the home. La Monnaie de Paris (the Paris mint) will unveil its newly rehabbed site, called ‘MetaLmorphoses’. La Petite Robe Noir – Didier Ludot will introduce its concept store that offers customers bespoke dresses at attractive prices. Les Galeries Lafayette will report on its special ‘Fashion is you’ event launched on September 30. For the first time this year, this major retail chain rose to the challenge of organizing one of the world’s largest crow-sourced fashion shows.
The ‘MAPIC Lab Magazine,’ published in partnership with INfluencia, will offer a round-up of interactive and educational information on the latest market trends. Events, videos, articles, in-depth specials by experts and interviews, including opinions from international professionals, will provide a key to the new behavioural codes of the latest generation of consumers.