So what to do if you want to do business at the Cannes Film Festival this year? Apart from turning up at Cannes and hoping to meet random people in the street or at bars, the only realistic option to is to get yourself access to the Marché du Film/Film Market.
What can I do at the Film Market?
The Film Market is where you want to be if you are or want to be in the movie business. I wrote a long piece about it here. But the executive summary is that it is practically an all-access card to everything business-related. The only thing I have not been able to do with it is walk into red-carpet screenings unannounced. For that you need a separate invitation.
There are also a few separate events such as the Producers’ Network that are not included. The Market access notably lets you book screenings (for which you pay extra, needless to say).
Can I still save money on the Market badge?
The cost of a Film Market badge in 2017 was EUR282.50 (excl. VAT). This is now EUR550 as of 2023 (there are early bird rates. Follow our newsletter the Cannes or Bust Twitter account to be kept informed). The full 2023 rate card can be found here: Marché du Film rates. So people sometimes wonder: how do I get around this? If you really want to still play games at this stage there are a few things you can do:
- Pay about €149 to join the Cinando database to try and set up appointments beforehand, so you know you won’t be wasting your time in Cannes.
- Then pay for a 3–day pass on the spot. I remember paying about €80 about five years ago. But you should note that this pass is not granted to everyone. You will have to prove that you are part of the industry by being listed in databases and have a credible website etc. So there is a chance you will be refused.
- If you do manage to make appointments but still can’t get in, note that some people – but not all – are OK with meeting outside the festival site.
- If you want to screen a movie and don’t yet have a badge, you can always get someone that you know to book it for you until you sort out your access.
To be frank, why go through the hassle? Access to MIPTV is about €895 (depending on what you want to do). The cost of about €550 is good value by comparison. And why would you book a screening if you can’t access the database to start inviting people?
Think this is a handy tip? There are more in the Cannes Starter’ Guide
And now: the added value
In the early days, I looked at the market entrance fee from a strictly monetary aspect. But thre is more to it than that. The Film Market is a great way to get the latest market info and trends. Many of the pavilions run workshops, interviews and market analyses.
Of recent years, the Cannes Next initiative has been running a platform that showcases what is coming… next. Remember, the movie and content businesses are long-term markets. You have to keep thinking ahead and spotting people or companies that can be interesting.
Guess where you’ll find them: at the Marché du Film/Film Market.
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