According to a report on their site, entries for this year’s Cannes Lions festival are up 12.5%. Although film and direct entries are down by almost 3% and 7% respectively, entries in the titanium, media and cyber categories have grown by 52%, 36% and 32% respectively. According to the British magazine Shots, this is due to “advertisers [seeking] different ways to reach internet-savvy consumers.” Press and outdoor entries have also risen significantly.