Former US President of creative agency Bartle Bogle Hegarty and CEO of IfWeRanTheWorld.com Cindy Gallop is the first confirmed speaker at MIPCube, the hothouse for new “disruptive” projects at MIPTV next year.
For the second time, the TV start-up competition will see companies from around the world pitch innovative business plans and prototypes to a panel of television executives, entrepreneurs and venture capitalists in the hope of being named “2012 most promising disruptive TV start-up.” MIPCube Lab will take place during MIPCube in Cannes on Friday 30 March, just ahead of the 2012 edition of MIPTV (1-4 April).
Game-changing innovations at Cannes
“During MIPCube Lab, we are looking to unearth game-changing innovations that will significantly contribute to altering the face of TV in all its forms,” said Laurine Garaude, Director of Reed MIDEM’s Television Division. “MIPCube attendees will be immersed in a unique, limited-participant highly networked cutting edge environment, before joining the thousands of executives who attend the biggest professional market in the TV industry: MIPTV.”
The choice of Cindy Gallop as a speaker fits the bill. Since her trail-blazing advertising career, she has been advising start-ups across the world with a simple approach: “I like to blow shit up. I am the Michael Bay of business.” Gallop is also the author of the thought-provoking “Make Love Not Porn: Technology’s Hardcore Impact On Human Behaviour”.
MIPCube will also feature an intriguing “TV Hack Day”, where developers will spend the day trying to twist new sources of fun out of the TV format. This sort of event has been very successful at Midem, notably.Other speaks at MIPcube include Ogilvy&Mather, Vivendi and Contagious.
Applicants have until Monday 20 February to submit (free) applications for the competition. Finalists will be mentored by jury members at the show to review and rehearse their presentations.