Midem is the world’s foremost music industry trade fair, held annually at the Palais des Festivals in Cannes since 1967. It provides a forum for discussing business & legal issues, and showcasing new artists, musical trends and music-related products.
In addition to hosting a number of concerts, MIDEM is primarily a vibrant marketplace. Although major labels and other corporate actors dominate the scene at MIDEM, its events also include the International Indie Summit.
MIDEM is attended by between 5-6,000 delegates from several thousand companies and hundreds of journalists, from around 75 countries. Although attendees come from all over the world, those from Western Europe (67%) and North America (22%) clearly dominate.
MIDEM also acts as a venue for several awards ceremonies such as the MIDEM Classical Awards (since 2005). MIDEM now includes Midemlab, an event devoted to monetizing music in the digital age.
The next MIDEM will take place from June 6 to 9 2017, Palais des Festivals et des Congrès, Cannes, France. NOTE: if you register by March 31, 2017 you can save EUR245 on the walk-in rate!
Who should attend MIDEM?
MIDEM brings together just about every sector of the music and content businesses. The core is obviously recorded music, represented by labels and distributors. But it also features a music publishers’ summit and conferences covering live music, music and brands, management, publishing, A&R and a very strong section covering the digital sphere. In addition to launching many musical careers, MIDEM has launched many innovative service companies and entrepreneurs such as SoundCloud and Spotify. The big deals are often born here (although not necessarily signed on the spot). The MIDEM database offers match-making opportunities throughout the year.
So just about every sector involved in music will find ideas and partners. However, it remains an investment in terms of time and money (remember to follow Cannes or Bust’s advice). There is no better place to get an idea of what will happen in the markets over the coming year or so. Unless you can reduce costs by booking early and staying locally, it is not recommended for bands or artists at the start of their career. To make the best use of MIDEM, it is advisable to already have some traction, such as regular gigs and releases, or for businesses, very clear ideas and the resources to follow through on them. Typically, MIDEM can bring you access to the largest players in each country.