Last year’s Midem, coming just after the credit crunch, inevitably saw a fall in attendance figures. But the fair has since revamped a number of key parts of the event, making it again the must-attend for anyone involved in the business of music (particularly as PopKomm has been cancelled this year). Foremost amongst these changes is the fact that access to MidemNet is now included in the entrance fee for all participants. This is where the huge changes in the digital sphere are debated by speakers from Nokia, Google and the like. The keynotes this year are Radiohead’s Ed O’Brien and Mushroom Group boss Michael Gudanski.
To keep up with the changes, sign up for our RSS feed or Twitter. We will be announcing and explaining the changes, making sure that you can benefit from them. And to start off: the first word of advice is to either sign up for the early bird rate of €575 (excl. VAT) or via a country stand. BUMA in the Netherlands is already accepting submissions for the Dutch Sound stand. UK readers might want to attend Midem briefings. We’ll be looking at accommodation tips and the options for organising showcases over the coming weeks.