The legendary music fair Midem is set to return to Cannes in 2023, back at its historic date in January. The event will be coordinated by three French companies: the communication agency Hopscotch; event organiser All Over/Panda Events; and NFT platform Pianity.
Midem was the longest-running international music biz trade fair. Set up initially in 1967 to coincide with the nearby San Remo song festival, it grew to be a motor in the international music industry. Professionals from all the various sectors – labels, publishers, record presses, lawyers, distributors, managers and promoters – met to network and cut deals. It also had a superb track record of bringing major and upcoming artists to Cannes for nightly shows.
Digital music tsunami
Run by the Reed MIDEM organisation, later renamed RX, Midem began to suffer from the nineties onward when the digital tsunami melted 50% of revenue from the global music industry. Despite changing massively over the years to incorporate digital technology and the web, the last one was held in 2019, after which RX decided to focus on more profitable events such as MIPCOM.
The city of Cannes decided to acquire the brand and just recently announced plans to do a soft re-launch in 2023, with a full return in 2024. The priorities of the event are similar to what made Midem so important: networking, conferences, but with a stronger emphasis on live music. The fact that the partners come from events and the music-tech sector is also significant.
Midem returns to January slot in 2023
Midem veterans will be happy to return to the January slot, when a lull in the music business made it more convenient to attend than in the warmer but more busy July slot. Hopefully, it will also attract more people from the live music community – a key element in music biz success.
For its 2023 edition, Midem looks like being more a of a music festival than a trade fair. The first artists to be confirmed are Fatboy Slim and Jean-Michel Jarre.
The Midem.com website still hosts the previous event at the moment. Hopefully it will be updated soon. For the latest Midem news as it breaks, best to follow Cannes or Bust on Twitter.
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