After running for over 40 years, MIDEM continues to change with the times. The 2015 edition will be the first to be held in June (5-8, to be precise). Traditionally the place where the record business congregated annually, MIDEM has shrunk in size but gained in focus. It is now a very vibrant fair where all the facets of the music business meet: performers, publishers, labels, service companies, app providers, promoters and more.
Why attend MIDEM 2015?
Having attended over 15 times, I am often asked the question about what MIDEM is good for and how it has changed. Currently, there are two main reasons to attend MIDEM.
The first has not changed: to meet people. MIDEM brings together professionals from right across the globe. You can look at your business, set priorities and then go after them using the MIDEM online database to find whoever you are looking for. Whether you are looking to set up a tour of Europe or tap into China’s amazing potential, MIDEM has an answer.
The second is to learn more about the business. MIDEM hosts a ton of workshops, conferences, presentations and networking ops. So what? At the rate the business is morphing, the ability to get details about how money is being made this year should not be sniffed at. Younger professionals get a better idea of the scope of the business. The old guard can keep up with the new sources of business and revenue. What’s more, the discussions take place on the trade floor itself. So you cannot avoid learning stuff.
Who should attend? If you are a band or label with just a release or two it might be too early – work on building your catalogue or business model first. If you have any potential for growth, then do consider it. MIDEM is a two-way thing. Not only can you find partners abroad, you can also start representing them or their catalogues in your region.
MIDEM 2015 on an early bird rate
The overall cost of attending MIDEM is one of the main obstacles for people trying it the fist time. If you commit now, you can attend MIDEM for as little as €495 (note that there are also student and artist rates). The walk-in rate in June 2015 will be €900. That €400 difference could cover much of your travelling costs. The early bird rate closes September 30, 2014.
The next early bird date is January 31 2015, when you can still get access for either €295, €495 or €600 depending on who you are and what you do. Sing up on the Midem site.
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