German low-cost airline Germanwings won an award at the 2010 Cannes Lions advertising festival with a cheeky guerilla marketing clip that shows comments supposedly being made on the rival airline Easyjet. It’s a cheeky but brilliant idea that is very simple and very effective. Germanwings fly to many airports in Germany and Greece from Nice airport.

Although it only has a short slot in the seminar programme, our Cannes Lions tip is to put the Go Viral talk on your agenda. The internet puts existing business models on the rack. The newspaper and music businesses in particular have suffered. This seminar explains why the advertising industry could be the next. Endemol and Simon Cowell have reinvented [...]

In the summer of 2000, MassiveMusic heralded its birth with a party on a beach in Cannes during the annual International Advertising Festival, Cannes Lions. On the 23rd of June, MassiveMusic will host its 10th party with clients and friends on that same beach in Cannes. A lot has happened since 2000. The seed that was planted in Amsterdam, still [...]

If you have ever wondered what the trick is to securing better deals and growing in the TV and content business, MIPTV has the answer: the trick is to be there. Even in the age of LinkedIn and social networking, trade fairs remain the place where the industry gathers, discusses and does business. This is the theme developed by The [...]

Coca-Cola and ad agency Ogilvy have announced they will award a €10,000 development contract at MIPTV 2010 for the best branded content idea to engage teens, as part of the 5th annual Content 360 Challenge. The idea can take the shape of a TV show, a web movie series, a mobile application or ad game, etc. The Content 360 Challenge [...]

Cannes Lions has announced that its prices for 2010 will be frozen at 2009 levels. Like every trade fair, Cannes Lions saw a drop in attendance last year. But there are already questions as to whether a price freeze will be enough to win back participants. When the effects of music “sharing” hit the music industry, Midem froze prices and [...]

Originally posted Dec. 5, 2005. Steve Harrison, MD and creative partner of Harrison Troughton Wunderman (HTW) is to head up the Lions Direct Jury in 2006. Harrison began his career at Ogilvy and Mather Direct (now OgilvyOne) in 1985 and has won more Lions direct trophies than any other creative director, with his agency HTW scooping the inaugural Lions Direct [...]

Originally posted No. 17, 2005. Australian David Droga has become the youngest jury president to helm the Cannes Lion International Advertising fair (June 18-24 2006). After senior creative positions in Australia and Singapore, he worked with Saatchi & Saatchi London before becoming Worldwide Chief Creative Officer of the Publicis Network in 2003. He has since created his own company, Drogafive, [...]