Coca-Cola and ad agency Ogilvy have announced they will award a €10,000 development contract at MIPTV 2010 for the best branded content idea to engage teens, as part of the 5th annual Content 360 Challenge. The idea can take the shape of a TV show, a web movie series, a mobile application or ad game, etc. The Content 360 Challenge [...]

The European Commission is inviting audiovisual professionals as well as individuals to compete in the production of a video clip of maximum 3 minutes, presenting an original vision of Europe based on EU archive material mixed with new or remixed images produced by the participant. The clip should express a personal vision of Europe and be able to captivate a [...]

The 25th MIPCOM has kicked off, preceded by MIP Junior. According to a report in Variety the Junior version was dominated by short-format fiction, with a strong accent on live action and comedy. The recession is pushing broadcasters to look for established characters, which is not such good news for people promoting new ideas. There is also a trend towards [...]